India’s young people have driven the rapid adoption of online services. The engagement with online activities such as social networks, e-mails, etc. have slowly started following a similar pattern to that of their counterparts in western countries. That being said, India’s low IT penetration has held back the rapid expansion of online services.
Compared to other developed and aspiring countries, India’s consumers could derive much more benefit from the use of free Internet services like email browsing to information services and search. Why? It’s because in a poverty-ridden country like India, free Internet services will promote technical literacy amongst the common masses which will end up benefiting the economic status of the country in the long run. In addition, the nascent e-commerce platform in India can also be improved in terms of internet availability as well as efficient enablement of online payment.
While India’s large enterprises were among the first to adopt broadband and now lead the way in adopting more advanced Web technologies to increase revenue and decrease cost, small and medium enterprises (SMEs) have not yet fully leveraged Internet and Communication Technologies (ICTs) as well as web technologies. This implies that most of the SMEs in India have not yet achieved their maximum potential and in a country like India which has countless number of SMEs, the result of benefiting from internet technology is unimaginable. The main reason why most of them are held back is not unavailability of technology (which is also an issue) but the lack of knowledge of the World Wide Web. In addition to this, the high cost of internet services at present is a very demotivating factor for many.
However, it should go without saying that SMEs in India which have effectively used broadband to their advantage are growing fast and will eventually transform the nation from an agrarian country to a technologically-innovative one.